Aldi has announced it is ending its sale of the iconic white and blue cereal with a new white and black color scheme.
The move follows a $1.4 billion marketing deal that began with a similar move last year.
The new design will be unveiled this week at the company’s annual shareholders meeting.
The change marks Aldi’s fourth year of the new color scheme, which was unveiled in March.
The white and red are more prominent in the new design, while the black, brown, and blue colors were introduced in January.
Aldi said it will continue to produce white and green products as it continues to grow its global business.
It said it expects the new white/black and black/brown products will be sold in stores and on its website in the United States and in Asia.
The company has also begun selling Aldi cereals in countries where the white and white are not sold, including Germany, France, and Spain.