In a nutshell, Sour Patch®, the cereal brand launched in 1986, was inspired by the classic Great Plains corn-fed grain cereal of the 1950s and ’60s.
It was the first cereal to offer real grain to the consumer and it quickly became one of the most popular cereals in the US, selling more than 1.6 billion boxes in its first five years.
Today, Sour Bug® is one of America’s leading brands of cereals.
And while the brand has been around since the 1960s, its popularity continues to grow.
Sour Patch® is produced by the United States’ largest producer of corn, Archer Daniels Midland, and the company has also produced other cereals, including Sour Patch Peanut Butter.
Soupy cereal also is made in Iowa and produced by Denny’s, a family-owned chain of grocery stores.
In fact, it’s one of Denny, its parent company, biggest customers in the country.