The Marvel Comics franchise has always had a love/hate relationship with its cereal.
And today, that love/hatred has manifested in the form of Iron Man’s favorite snack: cereal.
According to The Daily Meal, the cereal’s popularity is rooted in a series of viral marketing campaigns.
The cereal’s marketing tagline is “a world in which everyone is in a good mood.”
It was originally introduced in 2004 with a campaign in which the cereal featured two of its characters, Iron Man and Iron Woman, eating a cereal box full of cereal.
The first “Iron Man” cereal ad was released in 2007 and aired on The Oprah Winfrey Show.
This year, Ironman cereal has been a staple of many social media posts, including by Kanye West.
The brand has also had its own TV show called Iron Man: Iron Man, which is airing on the CW.
The “Iron-Man” cereal is popular because it comes in different flavors, including “the iconic, sweet, sweet “Aqua” and “the new-and-improved version of ‘Aqua’.