A “milk-free” cereal will be available in Britain following the country’s exit from the European Union, it has been revealed.
The UK has been an outlier in terms of milk-based products following the UK’s withdrawal from the bloc, with the rest of the EU requiring it to supply its own milk, which the UK has struggled to produce.
Now, a milk-free cereal is set to be added to cereal packaging, which will help boost sales in the UK.
“The UK is going to have to do a lot of dairy-free-related work as well,” said a spokesman for the UK Department for International Trade.
“We are looking at dairy-friendly packaging, dairy-focused branding and dairy-based foods and drinks, but the main thing we want to do is ensure that milk-products are available in a milk free way.”
This will come after the UK was forced to make a decision about whether to join the European Free Trade Association (EFTA), which has been criticised for the lack of dairy products.
According to the British Association for Dairy Products (BAD), the UK “is a market leader in the dairy industry” and has been exporting dairy products to Europe since at least the 1960s.
The BAD said in 2014 that the UK exported about 70% of its milk to EU members, compared to 27% in the EU as a whole.
“We’ve got to make sure that this milk-related business is not going to be affected by the UK leaving the EU,” the spokesman said.
“It’s going to take a lot more work for us to get there, but I think we’ll get there eventually.”
“The dairy industry is hugely supportive of this idea and it’s going through the processes now, which are really exciting,” said one UK-based dairy farmer, who asked to remain anonymous for fear of retribution.
“If it comes off, it’s probably going to make up a significant portion of the UK economy.”
The UK was a net exporter of milk in 2016, while the rest the EU produced about 60% of the milk consumed in the country, according to the UK Office for National Statistics.
“It’s really exciting to see this happen,” said another UK-grown dairy farmer.
“I’m hoping it will help in the transition period.”
The British Dairy Board is also working on an online application to ensure milk-loyalty to dairy products, with a deadline of next year.