Cereal company Bran has announced it will debut a new brand of cereals on Monday, aiming to break down the barriers between food and drink.
The new cereal is called Kashi and will be sold as a new range of brands.
The cereals will be available in the United States, Canada, Mexico, Australia, New Zealand and South Africa.
The brand will launch its Kashi range in the US, with cereal made by Kashi Foods in the U.S. and by Bran in Canada.
It will also be available for sale in Australia, Japan and South Korea.
The cereal range will include the new Kashi Breakfast cereal and the Kashi Lunch cereal.
The first of the new cereal brands, the Kashimi, is due to be released on Monday.
The Kashi cereal line is part of a $100 million marketing campaign launched in October.
The company says the new products will be more accessible to consumers who may not have previously been exposed to Kashi.
The Bran brand will not be selling its own cereals but will instead focus on selling Kashi products to restaurants and convenience stores.
The company has been selling Kashimis and other Kashi cereals to restaurants for some time.