1 of 6 The next cereal to get some serious attention may be a new cereal made by Golden Crisp, a startup backed by billionaire entrepreneur Warren Buffett.
The company is based in Sunnyvale, California, and has raised $30 million in a Series B round led by General Mills.
According to the Wall Street Journal, Golden Crisps cereal contains no artificial ingredients, and the company has been trying to change that.
“We believe the current sugar content in cereal is a recipe for poor nutrition,” said founder and CEO Chris Smith.
“Our mission is to be the lowest sugar cereal on the market.”
I’d love to try the cereal, but my stomach is not a fan.
While I can’t imagine myself ever eating a Golden Crispy cereal, it’s definitely something to consider.
It’s a $5.99 box, which is a bit steep for a $2.99 boxed version.
However, if you like to eat healthy, this might be worth a look.
The cereal also has a sweetener, as well as gluten-free and soy-free options.
If you’re interested in learning more about the cereal you’ll be able to get the boxed version for $8.99.
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